#WEB BASED RANK TRACKER HOW TO#

To do that, open the Top Pages report in Site Explorer and sort your pages by their traffic value to see your most valuable pages:Ĭonversions are important actions your visitors make on the website, like checking out, signing up, or subscribing to a service. You can check the overall traffic value of any domain in Ahrefs’ Site Explorer:īut you can also dive deeper into the traffic value of pages. Ranking well for “money keywords” and getting more traffic from them is generally much harder than ranking for keywords that people usually lookup with no intent to buy anything. Increasing traffic value is also a great sign of overall SEO performance growth.

That’s why you see many search ads for “money keywords” like “best SEO agency london” and none for “what is SEO.” While you should use SEO to drive traffic throughout the whole customer journey, clicks from visitors who are likely to make a conversion soon are the most valuable ones. Generally speaking, the higher your traffic value, the more valuable your organic traffic becomes for your business. Traffic value is how much you’d pay for all your organic clicks if they were to come from PPC search ads.

#WEB BASED RANK TRACKER HOW TO#

Learn more: What Is Share of Voice? How to Measure It Across Channels

SERP visibility is a great KPI for everyone because you always have direct business competitors regardless of your business model.

This takes the keyword tracking from the previous point to another level.įrom there, head to the Competitors overview tab and check the Visibility column: Note that these should be the main keywords that encompass what your target audience is searching for (don’t bother with long-tails). You should have these keywords ready if you’ve done your keyword research. Paste a representative sample of keywords that matter to you into Ahrefs’ Rank Tracker. And the fact that it’s a relative metric makes it a more suitable KPI than organic traffic growth. Generally speaking, the higher your SOV, the bigger your share of the pie. There’s a strong relationship between SOV and market share. It’s essentially the SEO version of Share of Voice (SOV), one of the most important marketing KPIs that measures your brand’s visibility in the market. Search visibility is the percentage of all clicks for your tracked keywords that land on your website. So let’s tackle the intricacies of organic traffic first. In fact, you should never rely on a single number without knowing what’s behind it. However, it’s not an indicator of SEO success without more context in most cases. If you ask SEOs what data they look at the most, it’s likely organic traffic. In the end, you’ll understand what really reflects your SEO efforts and how. Average session duration / time on page.We’ll go through the following 10 SEO metrics worth tracking:įollowed by these four metrics that are popular but actually don’t matter: Some are essential, many are useful, and others are just vanity metrics that won’t help you make better decisions.īut how do you know which are which? You’ll find the answers here. SEO metrics are indicators that help you understand whether your SEO is working.

Web based rank tracker